Re: Dawkins' Mutation Test for Replicators

Chris Lofting (
Mon, 30 Aug 1999 06:13:53 +1000

From: "Chris Lofting" <>
To: <>
Subject: Re: Dawkins' Mutation Test for Replicators
Date: Mon, 30 Aug 1999 06:13:53 +1000

-----Original Message-----
From: Wade T.Smith <>
To: <>
Date: Monday, 30 August 1999 5:49
Subject: Re: Dawkins' Mutation Test for Replicators

>>Thus you do not write-off these areas since understanding their structure
>>can aid in understanding memetic processes, surely that is what you want
>Ah.... Belief systems are of course memetic processes, or can be
>subjected to memetic processes. Yes.
>But, I must call you to stop when you ask us to use the conclusions of
>these belief systems as methodological imperatives.
>The placebo effect is almost entirely a memetic phenomenon, but
>homeopathy is only a marketing technique to sell distilled water, and we
>_can_ study this marketing technique, but we have to call the distilled
>water 'distilled water'.

Umm.. the language used within the discipline, the particular lexicon,
contains patterns that are of interest in that their sound, their rhythm
could serve as carrier waves for messages; as in advertising, I get you
feeling good with a popular song and then use the emotional resonance this
can cause to allow my message to pass through your filtering systems; to get
through walls use waves.

To understand the mechanisms behind homeopathy you need to get a feel for
the lexicon and the rhythms that go with it -- this can give you a clue to
how people become believers; NLP emphasises getting people into light
trances to get the message across; this is not something 'new' and for
memetics it is an important area to review and thus my stress on not writing
these sorts of thing off; they are metaphors for describing
object/relationship patterns and as such analysis of homeopathy etc etc can
go to revealing interesting properties useful for understanding memetics.



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