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>So as i see it, we have an internal memeplex of behaviours that act as a
>filter, with those memes that are closest to to your memeplex having a good
>chance of being adopted without too much thought, which i term no choice,as
>for me choice is an act rather than just acceptance. When we come to
>choice, there must be some level of reflection or reasoning, even if the
>logic behind it is immaterial (eg choosing between two cars because one of
>them is green and the other isnít, instead of on the basis of their running
>costs). Finally, you have choice based upon considered reflection. (Using
>the last example, choosing on the basis of running costs because you are
>short of cash).
>Any thoughts on this?
On a subject like choosing the color of a car, we work with a set of beliefs
that go something like this: Red cars look racy. Men who drive red cars
seem sporty. Girls like sporty guys. Or from another perspective: I work
in a bank. Bankers are supposed to look conservative. Gray is a
conservative color. My clients might think I'm less trustworthy if I buy a
When I was selling real estate, I always chose a large comfortable car that
made me look successful and made the client feel comfortable. Now that I'm
retired, I drive a small car that gets good gas milage and doesn't have
mechanical problems. Age and occupation seem to be the leading determinants
of the cars I buy. Nobody in my immediate neighborhood buys cars with
flashy colors. I guess my choices help me to fit in.
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