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> I would like to take a different tack here.
> People are not stupid (oh, okay, not totally so). They have the automatic
> capability to assess what is going on around them, including the flow of
> language and symbols, and to judge what makes sense or doesn't, and what
> 'useful' to them or not.
> We all have hierarchies of values that come into play when we make these
> judgments. If an idea floating out there seems to enhance the ability of
> individual to manifest these values (and especially the more highly held
> ones) he or she will adopt it. (I am simplfying here a bit, and leaving
> other cognitive elements that also influence the adoption of ideas but
> mainly as filtering mechanisms that reduce the number of ideas that are
> going to be judged. Within these filtering mechanisms we also have the
> ability to reshape the idea we are considering, to discard some of its
> elements and keep others, or to add to it other elements from other ideas
> have, thus the mutation of memes within and by the individual.) Ideas will
> only be taken up if the individual, rightly or wrongly, concluded that it
> useful to do so. Note that this allows for the adoption of ideas under
> conditions of group pressure: for those who do it under these conditions,
> conforming to group standards and all that flows from that is the
> value achieved.
> Memes cannot destroy or bypass this judgement-making mechanism: to be
> adopted they must meet its criteria for adoption. This helps explain why
> some memes are taken up by some people and not by others: our heirarchies
> values differ person to person, as do the levels of certainty that we
> require within our judgment-making processes.
> Does this model help?
It seems that your view and mine are on a par here, although I do not
what you mean by the slogan '...as do the levels of certainty that we
require within our judgment-making processes.'
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