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At 09:49 PM 22/01/02 -0900, "PHILIP JONKERS" <firstname.lastname@example.org>
> >"Replicating ideas" are
> > always changing in the minds of those they infect, and they can mutate
> > (sometimes a lot) with every new person they infect. It is hard to predict
> > exactly what behavior a particular meme will be inducing next week,
> > you never know how the meme may interact with other memes, or mutate.
>The dynamics of memes in brains may be capricious indeed, and I think that's
>reason why media which guarantee higher longevity such as written language
>helped prevent the rate of meme variation to reach counter-productive
>After all, to make evulution possible memes should retain at least some of
>their substance over time and upon transmission.
I have commented on this in the past and speculated that one of several
reasons the Rajneesh cult failed was due to the lack of a written version
of the meme.
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Journal of Memetics - Evolutionary Models of Information Transmission
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