Received: by alpheratz.cpm.aca.mmu.ac.uk id SAA02954 (8.6.9/5.3[ref firstname.lastname@example.org] for cpm.aca.mmu.ac.uk from email@example.com); Tue, 8 Jan 2002 18:14:58 GMT Message-ID: <003f01c1986f$e694fc80$4c24f4d8@teddace> From: "Dace" <firstname.lastname@example.org> To: <email@example.com> References: <firstname.lastname@example.org> Subject: Scientology Date: Tue, 8 Jan 2002 10:11:29 -0800 Content-Type: multipart/alternative; boundary="----=_NextPart_000_003C_01C1982C.D75465A0" X-Priority: 3 X-MSMail-Priority: Normal X-Mailer: Microsoft Outlook Express 5.50.4133.2400 X-MimeOLE: Produced By Microsoft MimeOLE V5.50.4133.2400 Sender: email@example.com Precedence: bulk Reply-To: firstname.lastname@example.org
Content-Type: text/plain; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable
(practical memetics at)
I notice you're an apostate of the "Church of Scientology." I've always felt L. Ron Hubbard provides an excellent example of the tactical use of memes. Fifty years ago, he introduced his self-help concepts under the term, Dianetics. This word sounds enough like "dialectics" that it takes on a sheen of philosophical respectability. But it didn't work well enough for Hubbard, so he introduced the term, Scientology. In this case, he was playing on our desire for religious authority. Since the only modern institution that can fulfill our desire for an absolute authority is science, from a memetic point of view, the term makes perfect sense. What he demonstrated is that memes that exploit our religious impulse succeed over ones that play on our philosophical pretensions.
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
This archive was generated by hypermail 2b29 : Tue Jan 08 2002 - 18:21:39 GMT