Re: It's an ad, ad, ad world

From: Chris Taylor (
Date: Thu Jul 12 2001 - 10:21:45 BST

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    I still think that this is all much clearer when we view the ads
    themselves as products, sold to consumers of advertising (namely
    marketing departments - businesses generally). Sometimes it's on
    reputation, sometimes they may present statistics about penetration and
    so on, but fundamentally the reason an ad appears is because a consumer
    of ads bought it from a producer of them.

    Robin presents an interesting case - the small businessman who keeps a
    very close watch on his ads' effects; however I don't think large
    compartmentalised businesses will have any one person with the
    equivalent grasp of cashflow detail for the whole company, making them
    much more prey to advert salespersons.

     Chris Taylor ( »people»chris

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