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----- Original Message -----
From: Robin Faichney <firstname.lastname@example.org>
> On Tue, Jul 10, 2001 at 11:00:12AM +0100, Vincent Campbell wrote:
> > Maybe there's something memetic about the increasing ubiquity of
> > advertising- it's extent outweighs its (demonstrable) impact so what's
> > driving its spread?
> Generally speaking, the bigger the business, the more systematic its
> methods. There can be no doubt about the fact that all successful
> businesses constantly monitor advertising cost-effectiveness, and cull
> the less effective ads and ad-types. So what I want to know is: where's
> the evidence that the extent of advertising outweighs its impact?
Hi Robin, just a quick answer to your question.
Not that would it matter much, advertising is not my cop of tea,
It seems to me, that the amount of advertising outweighs its impact.
Nowadays we have ads about everything.
Advertising was in the early years a way to let the people know you
have a new, better product to sell. And it was just that, new and better !!
Now, advertising is a marketingsstrategy, that is, if you don 't advertise,
you get zip. People don 't know you if you don 't put ads in the papers,
people don 't buy your product, people don 't use the services you are
willing to provide,....IMO, it is the world upside down.
In a way people don 't trust it when you do not advertise yourself or
your services, and that seems to me a very strange thing indeed, in a
rational way of speaking, that is.
In the early days, mouth to mouth publicity were the best ads you could
buy. Nowadays, people hold an opinion about any product by the way
it is presented in the ads. A good ad ( must be) is (a) good product.
IMO, that says more about the people watching the ads than about
those making them,...
( I am, because we are) no ad- types whatsoever
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