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On Tue, Jul 10, 2001 at 11:00:12AM +0100, Vincent Campbell wrote:
> Maybe there's something memetic about the increasing ubiquity of
> advertising- it's extent outweighs its (demonstrable) impact so what's
> driving its spread?
I operate a one-man business, and advertising is extremely important
to me. And cost-effectiveness is essential -- if I pay more for an
ad than it brings in, I suffer. So I try to monitor effectiveness,
by asking clients where they saw the phone number, counting totals,
and comparing with ad cost.
Generally speaking, the bigger the business, the more systematic its
methods. There can be no doubt about the fact that all successful
businesses constantly monitor advertising cost-effectiveness, and cull
the less effective ads and ad-types. So what I want to know is: where's
the evidence that the extent of advertising outweighs its impact?
-- "The distinction between mind and matter is in the mind, not in matter." Robin Faichney -- Inside Information -- http://www.ii01.org/
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