Re: Fwd: An addictive thrill

From: Robin Faichney (
Date: Thu May 24 2001 - 17:06:22 BST

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    Date: Thu, 24 May 2001 17:06:22 +0100
    Subject: Re: Fwd: An addictive thrill
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    In-Reply-To: <[]>; from on Thu, May 24, 2001 at 08:35:08AM -0400
    From: Robin Faichney <>
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    On Thu, May 24, 2001 at 08:35:08AM -0400, Wade T.Smith wrote:
    > In the future, companies might not have to rely on what consumers said
    > when asked if they liked red or black sports cars. They could know
    > through brain scans.
    > ''Imagine the implications for marketing,'' Breiter said. ''This opens up
    > the field of preference.''
    > ...
    > Studying this region of the brain may also lead to insights about drug
    > abuse. Breiter and others say drug addicts may have a faulty brain
    > mechanism linked to judging life's rewards, and see cocaine or heroin as
    > offering more reward than a meal.

    Yes, and treatment for any and all abnormal preferences could be just
    around the corner!

    Robin Faichney
    Get your Meta-Information from
    (CAUTION: contains philosophy, may cause heads to spin)

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