Received: by alpheratz.cpm.aca.mmu.ac.uk id KAA20216 (8.6.9/5.3[ref firstname.lastname@example.org] for cpm.aca.mmu.ac.uk from email@example.com); Fri, 25 May 2001 10:16:38 +0100 Date: Thu, 24 May 2001 17:06:22 +0100 To: firstname.lastname@example.org Subject: Re: Fwd: An addictive thrill Message-ID: <20010524170622.A967@ii01.org> References: <20010524123520.AAA12134@email@example.com> Content-Type: text/plain; charset=us-ascii Content-Disposition: inline User-Agent: Mutt/1.3.15i In-Reply-To: <20010524123520.AAA12134@firstname.lastname@example.org>; from email@example.com on Thu, May 24, 2001 at 08:35:08AM -0400 From: Robin Faichney <firstname.lastname@example.org> Sender: email@example.com Precedence: bulk Reply-To: firstname.lastname@example.org
On Thu, May 24, 2001 at 08:35:08AM -0400, Wade T.Smith wrote:
> In the future, companies might not have to rely on what consumers said
> when asked if they liked red or black sports cars. They could know
> through brain scans.
> ''Imagine the implications for marketing,'' Breiter said. ''This opens up
> the field of preference.''
> Studying this region of the brain may also lead to insights about drug
> abuse. Breiter and others say drug addicts may have a faulty brain
> mechanism linked to judging life's rewards, and see cocaine or heroin as
> offering more reward than a meal.
Yes, and treatment for any and all abnormal preferences could be just
around the corner!
-- Robin Faichney Get your Meta-Information from http://www.ii01.org (CAUTION: contains philosophy, may cause heads to spin)
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