Received: by alpheratz.cpm.aca.mmu.ac.uk id TAA25731 (8.6.9/5.3[ref firstname.lastname@example.org] for cpm.aca.mmu.ac.uk from email@example.com); Mon, 23 Apr 2001 19:34:29 +0100 Date: Mon, 23 Apr 2001 11:34:58 -0700 (Pacific Daylight Time) From: TJ Olney <firstname.lastname@example.org> To: email@example.com Subject: Current Policy on memetics: Branding the U.S. State Department Message-ID: <Pine.WNT.4.21.0104231129440.216-100000@C157775-A.frndl1.wa.home.com> X-X-Sender: firstname.lastname@example.org Content-Type: TEXT/PLAIN; charset=US-ASCII Sender: email@example.com Precedence: bulk Reply-To: firstname.lastname@example.org
This was circulated on a list about social marketing. Where issues about
how to use the techniques developed for commercial gain to promote causes
and behavioral changes seen as "pro-social" are discussed.
---------- Forwarded message ----------
Date: Tue, 17 Apr 2001 18:57:28 -0400
From: Alan Andreasen <ANDREASA@gunet.georgetown.edu>
The following excerpt appeared in the April 9th issue of Advertising Age:
"Secretary of State Colin Powell is making the branding of the State
Department an unusual goal of his administration, and has named former J.
Walter Thompson Co. Chairman Charlotte Beers [to be] assistant secretary of
[In public testimony in March, Powell said] "I am going to bring people into
the public diplomacy function of the department who are going to change from
just selling us in the old USIA way to really branding foreign policy" The
goal he said is "branding the department, marketing the department, marketing
American values to the world, and not just putting out pamphlets."
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
This archive was generated by hypermail 2b29 : Mon Apr 23 2001 - 19:37:53 BST