From: Kenneth Van Oost (firstname.lastname@example.org)
Date: Sun 29 May 2005 - 20:08:05 GMT
----- Original Message -----
From: Scott Chase <email@example.com>
Words are important, like you say,
> but I think non-verbal stuff shouldn't be overlooked.
> Wasn't it Andre Agassi who said something like 'image
> is everything'? Sure the phrase if I remember it right
> is verbal, but it's conveying the notion that looks or
> status cues are important. Status related
> characteristics like clothes, cars, houses, camera
> brands, imported dark beers etc. are what people look
> at, at least if we believe the ads.
<< yes, words are important, but there are cases where they
aren 't needed to perform complex and specific activities which
for their succes are dependent of keeping out our direct experience.
We can have experience in catching the ball, but words aren 't
necessary to pick one up during a footballmatch.
The experience is expressed/ organised non- verbally.
Words would make the catch far more difficult, there would be a
common agreed upon manner of catching a ball which for the most
of us would be implossible to perform. You can 't overcome of how
language describes the experience I had of catching the ball.
How you will, should catch a ball is fixed by language. There is no
other way in how we can explain how you must catch a ball.
Moreover, even we speak the same language I would have it very
difficult to explain to you how I catch a ball, language is inadequate
for me letting to express what I felt, how I stood, did I wonder, what
kind of thoughts I had,....
People believe the ads just because they ' recognize ' signs, a blond
doll on each finger, driving in the meanwhile thru' Monaco in a Rolls
Royce doesn 't say anything about the drivers character, but he got
our admiration and our jealous looks. He must be rich and he must
be happy , the lucky bastard ! But is he !?
The signs tell us, he must be !
And no we wouldn 't buy anything if the ad shows fat people
driving a Benz. Mercedes is the mark of the succesful businessman,
the manager. Driving one is identifying yourself with the brand of
succesful yuppies. We agreed that Mercedes does have that image,
we objectified an idea that one German once had.
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