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From: Keith Henson (hkhenson@rogers.com)
Date: Sun 17 Oct 2004 - 12:13:30 GMT

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    Why Instant Gratification Wins Brain battle provides insight into consumer behavior

    A new discovery has shed light on why we opt for instant gratification instead of long-term rewards, providing insight into consumer behavior and new treatments for drug addiction.


    The explanation for why we have the mental mechanisms discussed here will come from evolutionary psychology.

    Since I now view memetics as a *consequence* of evolved mental mechanisms, this might be of interest to some of you.

    There is nothing like functional MRI to gain "insight" into how minds work. :-)

    Keith Henson

    (Xposted for thread on the virus list)

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