From: Keith Henson (firstname.lastname@example.org)
Date: Sun 17 Oct 2004 - 12:13:30 GMT
Why Instant Gratification Wins
Brain battle provides insight into consumer behavior
A new discovery has shed light on why we opt for instant gratification
instead of long-term rewards, providing insight into consumer behavior
and new treatments for drug addiction.
The explanation for why we have the mental mechanisms discussed here will
come from evolutionary psychology.
Since I now view memetics as a *consequence* of evolved mental mechanisms,
this might be of interest to some of you.
There is nothing like functional MRI to gain "insight" into how minds
(Xposted for thread on the virus list)
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
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