The Redefinition of Memes: Ascribing Meaning to an Empty Cliché

From: M Lissack (
Date: Thu 04 Dec 2003 - 03:03:25 GMT

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    "This redefinition of memes recognizes that they are efficient tools for evoking particular affordances to be attended to in situ. Such a definition is consistent with theories of niche construction. This article suggests that Dawkins created an indexical (meme=gene) and it has exceeded its carrying capacity and thus lost its efficacy. Worse that indexical is evoking images and affordances which stand in the way of the memetics field making true progress. It is time to recognize that ontic status has been misplaced. Memes needs a new meme: meme as catalytic indexical."

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