Re: memetics comps exam list--pop culture, advertising, rhetoric & composition

Date: Wed 01 Oct 2003 - 16:51:29 GMT

  • Next message: Richard Brodie: "Snowcrash (SPOILER) - just read it and don't read this post if you haven't yet"

    Hiya Stephanie:

    Good list. 'Snow Crash' by Neal Stephenson? It's a good SF book but I don't recall anything more memetic about it than a dozen other cyberpunk novels. Just a couple to add. Although much criticised here Robert Aunger's
    'Electric Meme' should probably be on your list.

    I would also recommend the first chapter of Agner Fog's 'Cultural Selection' for excellent research into the history of the concept of cultural selection. It can be found online at The whole 'r/k cultures' concept he espouses in later chapters is a bit of an oversimplification, but that first chapter is worth reading. He also has a chapter on the mass media online but I haven't read it.

    I can't think of anything more specific to your topic offhand.

    Raymond O. Recchia

    Stephanie Vie writes:

    > I tried sending this once but I don't think it went through. Apologies if
    > this is being sent twice!
    >> Date: Tue, 30 Sep 2003 07:36:41 -0700
    >> To:
    >> From: Stephanie Vie <>
    >> Subject: memetics comps exam list--pop culture, advertising, rhetoric &
    >> composition
    >> Hello!
    >> I've just recently joined this list. I am studying for my comprehensive
    >> exams for a PhD in Rhetoric, Composition, and the Teaching of English.
    >> One of my areas is memetic theory. I am looking for bibliographic
    >> references that have to do with the intersection of pop culture,
    >> advertising/propaganda, rhetoric & composition, and fiction with memetic
    >> theory (fun to read and/or available at my library or online is good...)
    >> Could anyone take a look at what I've got so far and maybe make
    >> suggestions? I'd be forever indebted! Thanks :)
    >> Stephanie Vie
    >> You never will be the person you can be if pressure, tension and
    >> discipline are taken out of your life.
    >> - James G. Bilkey
    > Part III. Memetic Theory as a Analytical Framework [15 books, 15 articles]
    > Memetic theory has been applied outside of the field of rhetoric and
    > composition to explain social change and adaptation, particularly in
    > analysis of computer viruses and media/advertising. However, little
    > attention to memetics has been paid in our field historically, leaving it
    > as a theoretical framework rich for application to the current adaptation
    > and use of technology in the writing classroom. As we shift from a more
    > traditional writing classroom to hybridized classrooms utilizing
    > technologies and virtual spaces, we must look critically at the reasoning
    > behind adopting particular technologies and their potential effects on the
    > instructor, students, and classroom. The texts on this list offer
    > background reading in memetic theory (Aunger, Blackmore, Dawkins) as well
    > as connections and intersections between memetic theory and
    > advertising/media studies (Ellul), computer technology (Friedman,
    > Johnson-Eilola, Postman), fiction (Burroughs, Stephenson), and
    > sociocultural behavior (Balkin, Brodie, Hill, Lynch, Paicheler).
    > Some of the questions I pose in this list are:
    > · How do I define memetic theory as well as the concept of a
    > meme?
    > · What is the history of memetic theory?
    > · How has memetic theory been used as a theoretical framework
    > outside of rhetoric and composition? Particularly, how has memetic theory
    > been used in: pop culture (i.e. fiction), analysis of computer viruses,
    > and analysis of media and/or advertising?
    > · How can memetic theory be applied to the intersection of
    > technology and pedagogy in writing instruction?
    > Aunger, Robert, ed. Darwinizing Culture: The Status of Memetics as a
    > Science. New York: Oxford UP, 2000.
    > Balkin, J. M. Cultural Software: A Theory of Ideology. New Haven, CT: Yale
    > UP, 1998.
    > Blackmore, Susan. The Meme Machine. New York: Oxford UP, 1999.
    > Brodie, Richard. Virus of the Mind: The New Science of the Meme. Seattle:
    > Integral Press, 1996.
    > Burroughs, William S. The Ticket that Exploded. New York: Grove Press,
    > 1967.
    > Castelfranchi, Cristiano. Towards a Cognitive Memetics: Socio-Cognitive
    > Mechanisms for Memes Selection and Spreading.Journal of Memetics:
    > Evolutionary Models of Information Transmission 5.1 (2001): page #s.
    > Clark, S. R. L. Minds, Memes and Rhetoric.Inquiry 36 (1993): 3-16.
    > Dawkins, Richard. The Selfish Gene. New York: Oxford UP, 1999.
    > ---. Viruses of the Mind.Free Inquiry 13.3 (1993): 34-41.
    > Dennett, Daniel C. Memes and the Exploitation of Imagination.Journal of
    > Aesthetics and Art Criticism 48 (1990): 127-35.
    > Dixon, Kathleen. Making and Taking Apart Culturein the (Writing)
    > Classroom.Left Margins: Cultural Studies and Composition Pedagogy. Albany,
    > NY: State U of New York P, 1995: 99-114.
    > Du Preez, Peter. The Evolution of Altruism.Political Psychology 17.3
    > (1996): 563-567.
    > Ellul, Jacques. Propaganda: The Formation of Mens Attitudes. New York:
    > Vintage Books, 1973.
    > Friedman, Matthew. Fuzzy Logic: Dispatches from the Information
    > Revolution. Montréal: Véhicule Press, 1997.
    > Gatherer, Derek. Why the Thought ContagionMetaphor is Retarding the
    > Progress of Memetics.Journal of Memetics: Evolutionary Models of
    > Information Transmission 2.2 (1998): page #s.
    > Heylighen, Francis. Selfish Memes and the Evolution of
    > Cooperation.Journal of Ideas 2.4 (1992): 77-84.
    > Hill, Michael W. The Impact of Information on Society: An Examination of
    > its Nature, Value, and Usage. London: Bowker Saur, 1999.
    > Johnson-Eilola, Johndan. Wild Technologies: Computer Use and Social
    > Possibility.Computers and Technical Communication: Pedagogical and
    > Programmatic Perspectives. Stuart Selber, ed. Greenwich, CT: Ablex, 1997:
    > 97-128.
    > Lynch, Aaron. Thought Contagion: How Belief Spreads Through Society. New
    > York: Basic Books, 1996.
    > Paicheler, Geneviéve. The Psychology of Social Influence. New York: Oxford
    > UP, 1988.
    > Patterson, M.L. Accelerating Innovation: A Dip into the Meme
    > Pool.National Productivity Review 19.4 (1990): 53-58.
    > Postman, Neil. The Ideology of Machines: Computer Technology.Technopoly:
    > The Surrender of Culture to Technology. New York: Knopf, 1992: 107-122.
    > Sloop, John M. and Mark Olson. Cultural Struggle: A Politics of Meaning in
    > Rhetorical Studies.At the Intersection: Cultural Studies and Rhetorical
    > Studies. New York: Guilford, 1999.
    > Stephenson, Neal. Snow Crash. New York: Bantam Books, 1992. [PS3569.T3868]

    =============================================================== This was distributed via the memetics list associated with the Journal of Memetics - Evolutionary Models of Information Transmission For information about the journal and the list (e.g. unsubscribing) see:

    This archive was generated by hypermail 2.1.5 : Wed 01 Oct 2003 - 17:01:19 GMT