From: Vincent Campbell (VCampbell@dmu.ac.uk)
Date: Wed 06 Aug 2003 - 12:53:03 GMT
Thinking out loud here about a possible paper I may write on the
relationship between memetics and some major models of media effects- and
just after any initial thoughts, comments, critiques.
Long serving list members will know about my general antipathy to the media
effects lobby, but certainly if memes exist and are transmitted between
people then the media are possible routes through which memetic transmission
If so, how do memes travel through media, and what might differentiate memes
from other pieces of information that are transmitted?
Many media studies models of media effects and media production, for that
matter, offer possible frameworks for analysis and understanding this, and I
think it wold be useful for memetics scholars to be aware of them,
News Values- theories of news values explore why some things become news and
others don't, and then why some things become huuge stories and other
similar things don't, in terms of the apparent constituent elements of news
stories (e.g. the model of Galtung & Ruge).
Gatekeeping- related to theories of news values are models outlining the
flow of news in the newsroom, and the decision-making process within a news
Agenda-setting- this model argues that the media are successful in telling
audiences what to think about, by the media's tendency to highlight some
issues/events over others (e.g because the media cover issue a extensively
and issue b hardly ever, people will be thinking more about a than b).
Framing- going further than agenda-setting, but in the same mould, framing
models suggest that the way in which the media frame an event or issue
influences public perceptions about that event or issue (e.g. because the
British media virtually never reported the conflict in Northern Ireland as a
war, people generally didn't perceive it as a war- that's the theory
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
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