From: Grant Callaghan (
Date: Wed 09 Apr 2003 - 15:20:12 GMT

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    Maybe the whole (TV-watching) world did become aware. If so, how do you model that? Frequency jumps from zero to one in a single instant? How could you fit a contagion trajectory on that? You need some kind of sigmoid curve to appear from out of your data, at least the hint of one, in order to justify any assertion that a contagion-like mechanism is involved.

    Derek Gatherer

    I don't think there is a fit with contagion trajectory and the spread of memes. At some point in the past this comparison made sense. In today's world, it doesn't. The spread of memes belongs to a new paradigm.


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