RE: UCSD vs. MIT on Frames in semantics

From: Vincent Campbell (
Date: Mon 03 Mar 2003 - 10:11:01 GMT

  • Next message: Ryan, Angela: "RE: UCSD vs. MIT on Frames in semantics"

    In media effects research the notion of framing has appeared also, the idea being that through representing issues and events in very particular ways- news frames- audiences are influenced in how they perceive those events. It's an extension of agenda-setting research to some extent, which argues in the famous phrase 'the media may not be very successful in telling us what to think, but they are extremely successful in telling us what to think about' (McCombs & Shaw, 1973; See Dearing & Rogers, 1996 for a good primer on agenda-setting).

            <Can you relate this to memetics? That is supposed to be the point of this
    > list.>
            From the above, it seems to me particularly relevant to memetics as it offers a possible theoretical mechanism for memetic transmission. Theories of persuasive communication would also come into this as well, all of which relate to questions of how/why particular memes succeed and become and widespread and others don't. One possible idea is that a meme succeeds when it fits into the frames- pretty much however one means that- people use.


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