From: Vincent Campbell (VCampbell@dmu.ac.uk)
Date: Mon 20 Jan 2003 - 14:11:12 GMT
Just to add a little to Alan's comments.
A key problem in Latin American television as far as global exports go is
the relatively unaffluent domestic audience, which enables rich countries
with affluent TV audiences (like the US and the UK) to sell programmes much
more cheaply having already covered their costs through domestic broadcasts.
The UK benefits still from the Commonwealth legacy of many former colonies
structuring their broadcasting systems, and broadcasting ethos, on British
broadcasting, as well as the legacy of the english language having been
transported around the world, particularly into Asia (so India has been a
major maket, for example). Another key advantage the UK has is that it
dominates sales of programmes to the US.
For a book, not absolutely up to date but still pretty good, about these
kind of issues relating to TV, video, and film, see Albert Moran's 'Film
Policy' (1996, Routledge). It's got some good stuff about the French
nearly bringing GATT down over film quotas.
A colleague of mine has been doing some research on the British industry's
attempts to get into the US market more fully, and has published work in the
past on international broadcasting policies (her name is Jeanette Steemers).
The next big competitive arena is China, rapidly waking up to TV and
potentially an absolutely gigantic audience (I think it's at least around
300 million at the moment, based on a comment during an english football
match the other day, in which a Chinese player was playing, for Everton I
The struggle for hearts and minds is being waged on many fronts- Disneyland
Hong Kong is being built as I type, for example, so this kind of cultural
competition is going to hot up.
Actually, I think I recall reading in the paper the other day that the BBC
has done a deal with Al-Jazeera for regional news footage concerning the
Middle-East. Aren't the US networks still not showing any Al-Jazeera
footage for fear of hidden messages to terrorists?
> From: derek gatherer
> Reply To: email@example.com
> Sent: Wednesday, January 15, 2003 4:09 PM
> To: firstname.lastname@example.org
> Subject: RE: U.S. TV Shows Losing Potency Around World
> > What makes this significant is that Britain,
> > although some way behind the
> > US, is the second largest net exporter of TV
> > programmes globally,
> Hi Vincent
> I'm way off my subject here (and of course right on
> your territory), but can the above really be true? I
> thought that Mexican and Brazilian soaps and variety
> shows like Don Francisco's "Sabado Gigante" (which
> inspired Ted Rogers' "1-2-3" in the UK) were the
> world's biggest TV product. If I'm wrong, I'd be
> curious to know what the stats are. I seem to
> remember reading somewhere a few years ago that
> Veronica Castro had 'officially' become the world's
> biggest star as her back catalog of soaps was being
> shown in the majority of the world's countries, a
> market penetration unequalled by any Anglophone
> luvvie. Also I read (again that great journal
> 'somewhere') that Lucia Mendez can be seen at any time
> on TV in virtually every country, with the exceptions
> of UK, northern Europe, Australia and Canada. 'Amor
> de nadie' (1991) reruns took the former Soviet Union
> by storm in the mid-late-90s and other oeuvres are
> regularly trotted out to fill afternoon slots all over
> the world from Indonesia to Univision in the USA.
> Do You Yahoo!?
> Everything you'll ever need on one web page
> from News and Sport to Email and Music Charts
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For information about the journal and the list (e.g. unsubscribing)
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