Re: memetics-digest V1 #1023

From: Steve Drew (
Date: Thu Apr 18 2002 - 21:13:12 BST

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    Subject: Re: memetics-digest V1 #1023
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    Hi Richard,

    I haven't read your book, so that piece was very interesting

    > Date: Wed, 17 Apr 2002 10:45:46 -0700
    > From: "Richard Brodie" <>
    > Subject: Subliminal advertising

    > Advertisers have learned to push your buttons. They also have learned a good
    > deal about programming you with all kinds of memes. Itís not the subliminal
    > that we need to be concerned withóitís that they now have the knowledge to
    > unleash full-blown designer mind-viruses through their advertisements. And
    > the effects of that are unpredictable and frightening.

    I think they have learned the 'cruder' techniques such as the 'sex sells'
    example you mentioned. I don't think it is because they are that good, but
    that they stick to ones that have been useful in the past. The problem they
    face is that everyone's responses are different, and IMO they have not
    developed enough ideas on how to overcome this yet, but if they do then I
    agree that things could get rough.



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