RE: media violence

From: Vincent Campbell (
Date: Thu Apr 18 2002 - 15:30:05 BST

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    From: Vincent Campbell <>
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    Subject: RE: media violence
    Date: Thu, 18 Apr 2002 15:30:05 +0100
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            <I guess it comes down to which ox is being gored. After seeing
    first hand
    > the impact of cigarette smoking I'm kinda for a lot of the recent battling
    > against the tobacco industry. Russell Crowe's _The Insider_ was a film I
    > could relate to and the ad campaigns I've seen that portray smoking in a
    > not
    > so glamorous light are good (but are they working?).>
            Smoking we've touched on before, and there are differing trends
    around the world, often contradictory to what media messages about smoking
    are out there. But there's a reasonable body of research that shows
    problems with public health communication effectiveness, so I doubt movies
    like 'The Insider' will have much of an impact, but who knows. In part the
    problem of media effects, is not that there aren't any, but that too many
    people think they know what they are, how they work, and how to achieve
    particular effects with particular strategies, and they all seem rather
    flawed in that assumption IMHO.

            <I've heard grubmblings
    > that make me get the impression that the fast food industry might be a new
    > target. I'm sort of mixed on this front. I've partaken of the greasy
    > burger
    > in the past (though I've managed a year sans red meat so I'm kinda proud
    > of
    > myself). I guess there's a point to be made about obesity and the typical
    > US-ian diet (even beyond fast-food). Those Jared ads by Subway are sort of
    > a
    > step in the right direction IMO, away from the greasy-burger charbroil
    > stuff. To digress even further, I've switched to soy milk, which is really
    > good after the initial shock to the palate.>
            See, I can't be doing with soy milk substitutes- they just don't
    work with tea...

            <Compared to smoking and diet issues, media violence doesn't seem as
    > an issue.>

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