Received: by alpheratz.cpm.aca.mmu.ac.uk id BAA21752 (8.6.9/5.3[ref email@example.com] for cpm.aca.mmu.ac.uk from firstname.lastname@example.org); Thu, 18 Apr 2002 01:37:45 +0100 X-Originating-IP: [18.104.22.168] From: "Grant Callaghan" <email@example.com> To: firstname.lastname@example.org Subject: Re: Subliminal advertising Date: Wed, 17 Apr 2002 17:31:38 -0700 Content-Type: text/plain; format=flowed Message-ID: <LAW2-F105tvVjJuYW8i00009aa7@hotmail.com> X-OriginalArrivalTime: 18 Apr 2002 00:31:39.0257 (UTC) FILETIME=[67A35E90:01C1E670] Sender: email@example.com Precedence: bulk Reply-To: firstname.lastname@example.org
>Date: Wed, 17 Apr 2002 17:31:57 -0400
>On Wednesday, April 17, 2002, at 04:17 , Lawrence DeBivort wrote:
>>you know it doesn't work?
>Because none of the studies attempting to show that it can, showed that
>Admittedly, absence of evidence is not evidence of absence, but, these
>were careful studies, and, as well, the 'original' subliminal
>advertisement, the drive-in theatre urban legend, was exposed as a
>complete fraud not too long ago.
>Frauds are, well, pretty poor evidence of something working.
I read a report some years ago that claimed theater owners were able to
increase the number of people who went to buy soft drinks and popcorn right
after subliminal messages about them were flashed on the screens of their
movie theaters. Since that's where the majority of their money comes from,
I believe they were serious about that. I also heard a public outcry made
them stop doing it, though.
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