Re: Subliminal advertising

From: Grant Callaghan (
Date: Thu Apr 18 2002 - 01:31:38 BST

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    From: "Grant Callaghan" <>
    Subject: Re: Subliminal advertising
    Date: Wed, 17 Apr 2002 17:31:38 -0700
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    >Date: Wed, 17 Apr 2002 17:31:57 -0400
    >On Wednesday, April 17, 2002, at 04:17 , Lawrence DeBivort wrote:
    >>How do
    >>you know it doesn't work?
    >Because none of the studies attempting to show that it can, showed that
    >it did.
    >Admittedly, absence of evidence is not evidence of absence, but, these
    >were careful studies, and, as well, the 'original' subliminal
    >advertisement, the drive-in theatre urban legend, was exposed as a
    >complete fraud not too long ago.
    >Frauds are, well, pretty poor evidence of something working.
    >- Wade
    I read a report some years ago that claimed theater owners were able to
    increase the number of people who went to buy soft drinks and popcorn right
    after subliminal messages about them were flashed on the screens of their
    movie theaters. Since that's where the majority of their money comes from,
    I believe they were serious about that. I also heard a public outcry made
    them stop doing it, though.


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