Re: Subliminal advertising

From: Wade T.Smith (
Date: Wed Apr 17 2002 - 22:29:54 BST

  • Next message: Wade T.Smith: "Re: Thoughts and Perceptions"

    Received: by id WAA21224 (8.6.9/5.3[ref] for from; Wed, 17 Apr 2002 22:35:56 +0100
    Date: Wed, 17 Apr 2002 17:29:54 -0400
    Subject: Re: Subliminal advertising
    Content-Type: text/plain; charset=US-ASCII; format=flowed
    From: "Wade T.Smith" <>
    Content-Transfer-Encoding: 7bit
    In-Reply-To: <>
    Message-Id: <>
    X-Mailer: Apple Mail (2.481)
    Precedence: bulk

    On Wednesday, April 17, 2002, at 04:29 , Richard Brodie wrote:

    > I think we agree on this subject except perhaps you don't
    > have a distinction between conscious awareness and unconscious
    > perception. I
    > think such a distinction is real and useful.

    What I do think is that no advertising has, or can, take advantage of
    this, in the way you, and I, mean, because, yes, I do make these

    Your claim that there are 'buttons' to be pushed in some unconscious way
    that yields some unintentioned behavior is what I am mainly in
    disagreement about.

    But, as Vincent has noted, we are not in command of how and why we react
    to things. Since Aristotle, we have wanted to know the mechanisms of
    emotional reaction, and he gave a pretty good description of the hows.

    Today, I went to see Gosford Park, a rambling costume and character
    drama with a murder thrown for good measure, and, Helen Mirren's
    performance elicited a strong emotional reaction in me.

    Do I know why? Yes. (I studied drama and the dramatic form and its
    elements.) Was I aware of all of the why's as I sobbed? No. But then, we
    do not need to be aware of all the things we are doing. In fact, as so
    many have pointed out, it is a detriment to be so aware. Trucks tend to
    run one over if one is intent upon the way the road feels under one's

    Was Helen Mirren aware of what she was doing and that it might elicit
    such a response from her audience. Yes, she was.

    What, in that exchange between actor and viewer, was unconscious?

    - Wade

    This was distributed via the memetics list associated with the
    Journal of Memetics - Evolutionary Models of Information Transmission
    For information about the journal and the list (e.g. unsubscribing)

    This archive was generated by hypermail 2b29 : Wed Apr 17 2002 - 22:57:25 BST