RE: memetics-digest V1 #1020

From: Vincent Campbell (
Date: Wed Apr 17 2002 - 15:44:50 BST

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    From: Vincent Campbell <>
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    Subject: RE: memetics-digest V1 #1020
    Date: Wed, 17 Apr 2002 15:44:50 +0100
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            <Vincent- I hope to hear you say that, (perhaps because someone in
    > position of authority and not in any position of expertise made you),
    > you've done some research or analysis of so-called 'subliminal' effects,
    > and found those claims bogus.
    > Not that there is not a very interesting set of studies about 'under'
    > perceptions, but, to my knowledge, all claims of 'subliminal'
    > advertising or learning are shams?>
            Unfortunately not, although there is a fantastic dismantling of the
    claims about subliminal advertising which I think I've mentioned before on
    the list in 'The Skeptical Inquirer' which is available online, from a guy
    who gave evidence in the Judas Priest trial. They indeed show how ideas
    about subliminal advertising are rubbish and cite a lot of evidence to
    support their analysis.

            For those on the list with Richard Brodie's book, compare the above
    article with his section on subliminal advertising. Subliminal advertising
    is a red herring for memetics, IMHO.

            People don't even take in much of what is super-liminal in media
    content, let alone anything else (see for example Barrie Gunter's 1987 book
    'Poor Reception' which reviews the mountain of data showing poor recall of
    broadcast news the world over).


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