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Paul Marsden's home page is: http://www.viralculture.com/
If you look down to the list of links and click the one labelled "Contagion Psychology (PhD)", you can get a zipped version of his thesis, which is more or less a book-length discussion. Last time I heard from him, he was sipping a glass of vin rouge in the S. of France, but he may still be tuned to this mail-list frequency.....
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