Re: Breath Mints: A Hot War for America's Cool Mouths

From: Kenneth Van Oost (
Date: Sun Mar 03 2002 - 20:24:22 GMT

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    From: "Kenneth Van Oost" <>
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    Subject: Re: Breath Mints: A Hot War for America's Cool Mouths
    Date: Sun, 3 Mar 2002 21:24:22 +0100
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    ----- Original Message -----
    From: Vincent Campbell <>
    > That's a pretty good example Kenneth of a good marketing strategy-
    > creating a false "scandal" in a product to try and re-generate interest in
    > it. Off the top of my head I can't recall the product, but I'm sure
    > something similar was done over here... (possibly Tango fizzy drinks...).
    > I still think marketing people claiming to use memetics, or
    > memeticists offering their expertise to marketing people is premature and
    > bit specious. Behavioural change is the key, and I don't think marketing
    > achieves that (instead perhaps influencing brand awareness and
    > identification), and certainly don't see how anyone could claim to have
    > required knowledge of memes to engineer them. but I know we've been done
    > that route before.

    Hi Vincent,
    Sorry for the delay, I 've got a lot on my mind, and a greater part is still
    to come. Anyway, thanks for the compliment, but it was something lying
    around without any use until this thread came along....
    So, you wrote, behavioural change is the key, and marketing is not achie-
    ving that '. I agree, they can influence you, persuade you. They use pretty
    persuative arguments to let you buy things/ stuff, some ' changed ' be-
    havioural effects is getting resulted from it ( you will buy their stuff),
    there is indeed no way of telling/ knowing of the whole of the behavioural
    arsenal of which we dispose had been altered permanently.
    If thus the pre- supposed change has been ' memorised ' by the oganism.

    But I have been thinking, yes folks I do that !
    What about the behavioural affect " spending mania " !?
    Could that effect behaviour up to such a point that it would count as a
     ' change ' !?
    Could marketing/ memetic engineers stir up our spending methods to
    such a point that it becomes addictive !?
    Philip did some research on this, but did he/ you mentioned the notion
    of spending mania !? Philip !?
    I have troubles imagining people with such an attitude living in the jungles
    of Borneo. IMO, spending mania is a ' Western ' trait, or you should be
    related to Imelda Marcos.....



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