Received: by alpheratz.cpm.aca.mmu.ac.uk id XAA03300 (8.6.9/5.3[ref email@example.com] for cpm.aca.mmu.ac.uk from firstname.lastname@example.org); Tue, 26 Feb 2002 23:14:36 GMT X-Originating-IP: [220.127.116.11] User-Agent: Microsoft-Outlook-Express-Macintosh-Edition/5.02.2022 Date: Tue, 26 Feb 2002 23:06:33 +0000 Subject: RE: Breath Mints: A Hot War for America's Cool Mouths From: Steve Drew <email@example.com> To: Jom-emit <firstname.lastname@example.org> Message-ID: <B8A1C255.email@example.com> Content-type: text/plain; charset="US-ASCII" Content-transfer-encoding: 7bit X-OriginalArrivalTime: 26 Feb 2002 23:08:47.0956 (UTC) FILETIME=[8BDB8940:01C1BF1A] Sender: firstname.lastname@example.org Precedence: bulk Reply-To: email@example.com
> Date: Tue, 26 Feb 2002 09:15:40 -0500
> From: "Lawrence DeBivort" <firstname.lastname@example.org>
> Subject: RE: Breath Mints: A Hot War for America's Cool Mouths
> I do believe that we should deride any efforts by marketers to 'pitch' their
> memetic capabilities, if any are so doing. Are any, that we know of? In
> addition, I think that we should continue to assert and recognize that
> memetic engineering cannot be done, or is ineffective. My opinion.
Done at a conscious level i would agree with you whole heartdley and with a
little relief as well. I think you would accept that such things as religion
do it without being aware they are?
>> I still think marketing people claiming to use memetics, or
>> memeticists offering their expertise to marketing people is
>> premature and a
>> bit specious. Behavioural change is the key, and I don't think marketing
>> achieves that (instead perhaps influencing brand awareness and
>> identification), and certainly don't see how anyone could claim
>> to have the
>> required knowledge of memes to engineer them. but I know we've been done
>> that route before.
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