RE: Breath Mints: A Hot War for America's Cool Mouths

From: Lawrence DeBivort (
Date: Tue Feb 26 2002 - 14:15:40 GMT

  • Next message: Grant Callaghan: "RE: Rumsfeld Says He May Drop New Office of Influence"

    Received: by id OAA02108 (8.6.9/5.3[ref] for from; Tue, 26 Feb 2002 14:53:52 GMT
    From: "Lawrence DeBivort" <>
    To: <>
    Subject: RE: Breath Mints: A Hot War for America's Cool Mouths
    Date: Tue, 26 Feb 2002 09:15:40 -0500
    Message-ID: <>
    Content-Type: text/plain; charset="iso-8859-1"
    Content-Transfer-Encoding: 7bit
    X-Priority: 3 (Normal)
    X-MSMail-Priority: Normal
    X-Mailer: Microsoft Outlook IMO, Build 9.0.2416 (9.0.2910.0)
    In-Reply-To: <>
    Importance: Normal
    X-MimeOLE: Produced By Microsoft MimeOLE V5.00.2919.6600
    Precedence: bulk

    I do believe that we should deride any efforts by marketers to 'pitch' their
    memetic capabilities, if any are so doing. Are any, that we know of? In
    addition, I think that we should continue to assert and recognize that
    memetic engineering cannot be done, or is ineffective. My opinion.


    > I still think marketing people claiming to use memetics, or
    > memeticists offering their expertise to marketing people is
    > premature and a
    > bit specious. Behavioural change is the key, and I don't think marketing
    > achieves that (instead perhaps influencing brand awareness and
    > identification), and certainly don't see how anyone could claim
    > to have the
    > required knowledge of memes to engineer them. but I know we've been done
    > that route before.
    > Vincent

    This was distributed via the memetics list associated with the
    Journal of Memetics - Evolutionary Models of Information Transmission
    For information about the journal and the list (e.g. unsubscribing)

    This archive was generated by hypermail 2b29 : Tue Feb 26 2002 - 15:04:00 GMT