RE: Breath Mints: A Hot War for America's Cool Mouths

From: Vincent Campbell (
Date: Tue Feb 26 2002 - 10:44:54 GMT

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    From: Vincent Campbell <>
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    Subject: RE: Breath Mints: A Hot War for America's Cool Mouths
    Date: Tue, 26 Feb 2002 10:44:54 -0000
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            That's a pretty good example Kenneth of a good marketing strategy-
    creating a false "scandal" in a product to try and re-generate interest in
    it. Off the top of my head I can't recall the product, but I'm sure
    something similar was done over here... (possibly Tango fizzy drinks...).

            I still think marketing people claiming to use memetics, or
    memeticists offering their expertise to marketing people is premature and a
    bit specious. Behavioural change is the key, and I don't think marketing
    achieves that (instead perhaps influencing brand awareness and
    identification), and certainly don't see how anyone could claim to have the
    required knowledge of memes to engineer them. but I know we've been done
    that route before.


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