Received: by alpheratz.cpm.aca.mmu.ac.uk id KAA01701 (8.6.9/5.3[ref email@example.com] for cpm.aca.mmu.ac.uk from firstname.lastname@example.org); Tue, 26 Feb 2002 10:56:33 GMT Message-ID: <2D1C159B783DD211808A006008062D3102A6D298@inchna.stir.ac.uk> From: Vincent Campbell <email@example.com> To: "'firstname.lastname@example.org'" <email@example.com> Subject: RE: Breath Mints: A Hot War for America's Cool Mouths Date: Tue, 26 Feb 2002 10:44:54 -0000 X-Mailer: Internet Mail Service (5.5.2650.21) Content-Type: text/plain; charset="iso-8859-1" X-Filter-Info: UoS MailScan 0.1 [D 1] Sender: firstname.lastname@example.org Precedence: bulk Reply-To: email@example.com
That's a pretty good example Kenneth of a good marketing strategy-
creating a false "scandal" in a product to try and re-generate interest in
it. Off the top of my head I can't recall the product, but I'm sure
something similar was done over here... (possibly Tango fizzy drinks...).
I still think marketing people claiming to use memetics, or
memeticists offering their expertise to marketing people is premature and a
bit specious. Behavioural change is the key, and I don't think marketing
achieves that (instead perhaps influencing brand awareness and
identification), and certainly don't see how anyone could claim to have the
required knowledge of memes to engineer them. but I know we've been done
that route before.
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