Re: Breath Mints: A Hot War for America's Cool Mouths

From: Wade T.Smith (
Date: Sun Feb 24 2002 - 23:38:29 GMT

  • Next message: Wade T.Smith: "Re: Words and memes"

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    Subject: Re: Breath Mints: A Hot War for America's Cool Mouths
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    On Sunday, February 24, 2002, at 05:40 , Steve Drew wrote:

    > I think it was Aaron who warned about business using memetics. Don't
    > know
    > if this is what he had in mind.

    It is a bias of mine, and I admit it, to link 'memetic engineering' with
    marketing, advertising, influence-peddling, and other forms of
    brain-washing, regardless of motive.

    Aaron does not proclaim that he is a 'memetic engineer', nor that he
    hangs out with a group who creates memes for experimental purposes.
    Lawrence does.

    But, lots of people _call_ themselves memetic engineers, which they mean
    as idea-spreaders. (Of course, that is just a property of a memetic idea
    in the first place, its ability to spread.) The Virus list owner does.
    Some rock groups do. Advertisers absolutely do. And consultants to a
    plethora of market-based initiatives do. I bet multi-level marketers do.
    Mary Kay would, if she were told about it....

    Memetics is also being linked more and more to economics. (Not

    I just want 'memetic engineers' to call a spade a spade- and be known as
    marketing consultants.

    And unless I know more about them, that is what they are to me.

    As for 'dangers', I do not accept that hypothesis. Ideas have always
    been dangerous. They, like guns, do not do the actual killing. The
    danger lies totally, IMHO, at the feet the person using the weapon.
    Memetics is not a form of weaponry.

    - Wade

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