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>> I would like to add that every activity that is rewarded can be
>> Attention (from cults) is particularly rewarding
One of the reasons alternative (quack) medicine is popular is because
the practitioners (con-artists) are _attentive_ to the patient (mark).
The fact that such treatments (snake-oils) are non-curative, is just
another example of memetic behavior being antagonistic to survival.
Adherents to quackery are most definitely showing cultish behavior.
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Journal of Memetics - Evolutionary Models of Information Transmission
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