From: "Richard Brodie" <richard@brodietech.com>
To: <memetics@mmu.ac.uk>
Subject: RE: JOM
Date: Thu, 2 Sep 1999 11:19:58 -0700
Ponzi's International Postal Reply Coupon scheme was a classic explosive
fraud, using only greed and novelty as enrollment mechanisms. Nowadays MLMs
have evolved to be extremely well engineered. The successful ones now have
extensive training (memetic programming of participants) and highly directed
replication and enrollment schemes. I cover this a just a bit in my book,
but it should be enough to familiarize you with the concept. Not all of them
are fraudulent, and in fact I predicted that they would continue to become a
dominant force in business. The term "viral marketing" is actually beginning
to be bandied about!
Richard Brodie richard@brodietech.com
Author, "Virus of the Mind: The New Science of the Meme"
Free newsletter! http://www.brodietech.com/rbrodie/meme.htm
-----Original Message-----
From: fmb-majordomo@mmu.ac.uk [mailto:fmb-majordomo@mmu.ac.uk]On Behalf
Of Bill Spight
Sent: Thursday, September 2, 1999 10:10 AM
To: memetics@mmu.ac.uk
Subject: Re: JOM
Dear Richard,
> MLM=Multi-Level Marketing, a form of profit virus.
Like Ponzi schemes?
Thanks,
Bill
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Journal of Memetics - Evolutionary Models of Information Transmission
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see: http://www.cpm.mmu.ac.uk/jom-emit
===============================================================
This was distributed via the memetics list associated with the
Journal of Memetics - Evolutionary Models of Information Transmission
For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit