From: <MemeLab@aol.com>
Date: Mon, 19 Apr 1999 10:28:46 EDT
Subject: Halfway through Blackmore
To: memetics@mmu.ac.uk
So far these are the distinguishing characteristics of her work to me.
Good initial refutation of accusation of Lamarkianism.  She does this with 
the copy the instructions vs.copy the product.  I am not sure that this 
entirely refutes the accusation, but it sounds convincing at this point.
Good breakdown of the cognitive significance of imitation - makes very good 
distinctions between true imitation and social learning.
This is a negative as I see it so far - she may have more to say on this 
before I finish the book, though her statements on this subject sounded 
sufficiently conclusory that I am not expecteing more on this subject:
Failure to provide any more refined definition of meme beyond just imitative 
behavior.  She waffles around through some possibilities - talks about 
memotypes in the brain and phemotypes in the cultural products, but then 
concedes that there may not be a cultural analog to genotype and phenotype.  
She cites "Campbell's rule" a lot as the excuse for not doing so.  She cites 
a lot of confusion amongst other memetics thinkers and suggests that she 
wants to spare others from creating more confusion.  
I am not sure that "Campbells rule" - essentially that memes are different 
from genes so we should not look for too many similarities - provides enough 
excuse to ignore making further refinements, and I was a little disapppointed 
that she didn't at least attempt a few more herself.  Specifically I think 
that she may be wrong in suggesting there may not be meme phenotypes - 
pheMotypes - and meme genotypes - memotypes.
Specifically implicit in the evolutionary algorithm, I would think that there 
would naturally be different mechanisms more directly involved in selective 
retention/remembering (genotype/memotype) and in natural/cultural 
selection/deciding (phenotype/pheMotype).  At the least, it would seem that 
replicating populations that had more specialized mechanisms for each of 
these functions would tend to be more robust than those replicating 
populations that didn't.  I don't think that Campbell's rule should be used 
to ignore issues posed by the evolutionary algorithm itself, and natural 
implications that follow from it.  Indeed it would seem that suggesting there 
wasn't some clear divide between the selective retention, and the natural 
selection aspects of memes would lead us right back into the Lamarkianism 
that she was trying to refute.
While she made some strides toward dispelling the notion of cultural 
Lamarkianism, her failure to offer a pheMotype/memotype distinction made the 
concerns about cultural Lamarkianism even more poignant.  I think without 
this, there cannot really ever be a science of memetics.  I understand that 
the area still seems murky, but I would have appreciated her taking a stand 
in this area.  I think that she made an excellent start with the 
product/instruction distinction, and it would have provided an excellent 
basis to extend and refine this into a greater scheme for memotypes and 
pheMotype, but she declined to do so. 
Certainly due respect can be given to other's differing positions on this, 
and she can be respectfully tentative about her own conclusions, but by not 
even trying I think she unwittingly confirms the accusation of Lamarkianism 
that she started out so well refuting.  It implies that indeed there may be 
no distinction here, and she conceded this possibility herself as well.  That 
was a terrible concession IMO.  Certainly not one that would give memetics 
the best possible shot.
Anyhow, that aside, I do think she gave me some sharper insight on true 
imitation vs. social learning, and I think her distinction between copying 
the instructions vs. copying the product were very good.  I think others 
ought to consider her points on these issues carefully and should either 
respond to them or incorporate them into any future formulations of memetics 
theory.  Those are strong points so far, and I will be looking for more.
My own thoughts on this memotype/pheMotype distinction, is that somehow we 
are obsessing too much on the *location* of memes ahead of considering the 
functions.  I have also noticed some obsession with keeping the memotype in 
the brain, and the phemotype "out there".  Susan Blackmore seems to follow 
suit in this obsession herself.  The only thing that I am really sure about 
myself is that that the ultimate point of selection pheMotypically is 
actively made by US, which I think gets clouded over BOTH by insisting that 
MEMOTYPE is in the brains AND that "self is an illusion".  I do not doubt 
that some aspects of pheMotypical function can occur outside the brain as 
well, but to function pheMotypically they must have some intentionality 
toward the ultimate selection which is performed by US within the environment 
of our minds and in relation to ourselves.
As far as memotype is concerned, I do not think that it is so important 
whether those functions occur inside or outside our brains.  Dennet himself, 
has alluded to the importance and the unique degree of human ability to 
offload information into the environment for future use and to free cognitive 
resources for more immediate tasks.  I think this is almost as important as 
humans' capacity  for imitation, and for this reason as well, I think it 
makes the location of memotypical function less important.
Certainly there are oral traditions where this would occur mostly within the 
brains and be passed on orally without the aid of independent physical 
representation.  But it seems to me, the evolved capacity of humans to not 
have to rely on this, has driven cultural evolution far beyond what strictly 
oral culturals had achieved.  This would lead me to think that in more 
sophisticated cultures, memotypical functions would tend to occur more "out 
there", where as in less sophisticated cultures, they would happen more "in 
here".
That is fine and well since memotypical functions are essentially passive.  
Indeed it may come to pass if and when we develop artificial intelligence, 
that humans will be able to even off-load the essential pheMotypical 
functions as well.  I personally think that humans should resort to genetic, 
organic and other technological enhancements to our own intelligences, before 
considering relinquishing  these functions - but that is a normative from me. 
 In theory there is no reason why we cannot relinquish all of these functions 
to technology, leaving humans with nothing but leisure function - assuming 
the new technological order sees fit to keep us.  These decisions, however, 
are some time yet to come - but now is as fine a time as any to start talking 
about them.
back to reading,
-Jake
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