On Gatherer's behaviourist stance

Paul Marsden (PaulMarsden@email.msn.com)
Tue, 8 Sep 1998 08:35:52 +0100

From: "Paul Marsden" <PaulMarsden@email.msn.com>
To: "memetics" <memetics@mmu.ac.uk>
Subject: On Gatherer's behaviourist stance
Date: Tue, 8 Sep 1998 08:35:52 +0100

Aaron responding to Paul on Gatherer's behaviourist stance

>Sure, I take the term "meme" to
> refer to an information replicator in the brain, after Dawkins's 1982
> definition.

So Aaron, how does this differ from standard social psychology of influence
whose central goal is to show how information spread between individuals and
groups affects beliefs, values, attitudes and behaviour (i.e. how
information (not people) affects these things)?

Even if you do see your approach differing from that of social psychology of
influence (please tell me how) your approach would be just as valid, and
open to significantly reduced amount of criticism if you changed your
definition to

......Sure, I take the term "meme" to refer to an information replicator, that
I posit as a heuristic device, in the brain to help me understand human
behaviour, after Dawkins's 1982 definition

Paul Marsden
Graduate Research Centre in the Social Sciences
University of Sussex
e-mail PaulMarsden@msn.com
tel/fax (44) (0) 117 974 1279

Journal of Memetics - Evolutionary Models of Information Transmission:
http://www.cpm.mmu.ac.uk/jom-emit/

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