From: <erimann@ix.netcom.com>
Date: Wed, 03 Jun 1998 20:58:18 -0700
To: memetics@mmu.ac.uk
Subject: memes, testestosterone and consilience
Bob, 
Very interesting stuff indeed. I looked around for the two articles you 
mentioned but came up blank. Are they unpublished? The connection 
between memetic instantiation, replication, neurophysiology and
evolutionary psychology establishes a couple of promising avenues for 
empirical research. The idea conforms with E.O. Wilson's idea of 
"consilience." To agree with Wade Smith, I would have to say that his 
book is provocative and definitely worth the read.
By applying emerging techniques for brain imaging, the physical basis of 
memes may be established including the involvement of emotional factors 
moderated by various hormones and neurotransmitters/ inhibitors. Here at 
Los Alamos Bob Kraus and others have made significant progress in 
magnetoenchephalography using a combination of shielding and 
superconducting quantum interference devices. What I would anticipate is 
that the study of physical memetics may become possible as techniques 
such as these are honed. 
Though the physical configuration of memetic instantiation events would 
be unlikely to be duplicated from one host to another I would expect 
that certain aspects of the events will be congruent in ways that can be 
statistically marked out. For example, memetic instantiation events 
involving human aggression or submission responses (ie. drunken rednecks 
at sporting events) may very well prove to be distinguishable from those 
tickling religious ecstatic neural nets. In considering the evolutionary 
origins of various behavioral regimes the biological roots of the human 
sentiments becomes decipherable. How does this relate to memetics? 
By the coevolution of genes and culture certain epigenetic rules (E.O 
Wilson) or values (Pugh by way of Durham) predispose the human mind to 
specific categories of memetic occupation. Memes associated with 
material artifacts will be successful to the extent that they satisfy 
various cost/benefit calculations installed by evolutionary processes. 
The meme associated with the artifact may directly relate to the most 
basic genetic drives (Viagra) or may be indirectly related by way of 
anticipated advantages in the domain of social status ("sexy" cars). 
Ideological memes, such as those making up religious doctrine, satisfy 
different rules and values. Regardless of the material accoutrements of 
a given meme, the connection to the functioning brain and cultivated 
mind cannot be ignored. 
>From the physical basis of memetic instantiation through the 
psychological basis of epigenetic rules one may then approach the 
sociocultural outcomes and dynamics including selection and 
transmission. In my homely opinion, it seems unlikely that any other 
route holds comparable promise for the establishment of memetics as 
science. There must be a solid hook to biology otherwise memetics will
just be fluffering along as another lame social science. 
Thanks for the input Bob. And don't forget the chips and beer. Between 
the Stanley Cup, World Cup and NBA championship there a little something 
for everybody this summer...OOOORAH!! 
scott
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