From: Robin Wood <robinwood@genesys.co.uk>
To: "'memetics@mmu.ac.uk'" <memetics@mmu.ac.uk>
Subject: RE: Kuhn & paradigms
Date: Fri, 13 Jun 1997 18:51:11 +0100
Bill
This links very well into business ecosystems, where battles appear to 
be fought, for example between the Wintel ecosystem and the Motorola 
ecosystem (Apple etc), just as much as they are fought PC to PC.
Dr Robin Wood
Genetic Systems Ltd
-----Original Message-----
From:	bbenzon@mindspring.com [SMTP:bbenzon@mindspring.com]
Sent:	10 June 1997 01:02
To:	memetics@mmu.ac.uk
Subject:	Kuhn & paradigms
>Thus, we can suggest that one *reason* memes change in the person's 
mind --
>by which I mean during their sojourn in their carrier -- is that is 
one way
>social selection *operates* on memes.  We imagine an audience of 
people who
>believe the world is flat, and we present them with photographs taken 
from
>outer space showing the world is round.  That evidence convinces 
some
>people and not others.  The unconvinced ones need to develop reasons 
why
>the earth *looks* round but isn't. This they do, e.g., by producing 
new
>memes, according to which the space photographs are all hoaxes, and 
so on.
>This manoeuvre preserves the viability of the flat-earth memes for 
those
>people.  Others, however, grow dubious about the truth of the 
flat-earth
>memes, and begin to *interrogate* their own flat-earth memes.
>
>On several occasions, I've been stressing how important it is to have 
an
>idea of how the memes function.  The preceding is an example.  What
>actually occurs when a listener begins to doubt ideas previously 
firmly
>held and believed?  We assume that he or she is alone during the 
process
>(as is not unlikely).  At the end of this period of introspection 
and
>thought, the person emerges with a different belief -- that the earth 
is
>round.  What has actually occurred?
>
Historians of science have pondered this question.  That's what Thomas 
Kuhn
was up to when he came up with the notion of a paradigm. Some people, 
in
fact, give up one paradigm in favor of another.  More often, though, 
those
holding the "old" paradigm die, leaving more "cultural space" for 
adherents
of the new paradigm.  It seems that on really deep and fundamental 
matters,
few of us ever change our minds, opps, I mean memes.
>
>So I am suggesting that when we look at how ideas change, we do not 
see
>something as simple as replacement of one meme by another, but a far 
more
>dynamic process.  I am not pretending to explain what that process 
is,
>because I do not know, but it seems unlikely to be modelled simply 
by
>removing one ball from an urn and replacing it by another.
>
Yes. That's what students of cultural history have been bumping up 
against.
It's not a simple process. And, for my part, I'm not at all sure that 
the
deep action is at the memetic level.  I'm quite sure we need to 
examine
things at the paradigm level (e.g. cultural species).  That's where 
the
biggest battles seem to be fought.
William L. Benzon          201.217.1010
708 Jersey Ave. Apt. 2A    bbenzon@mindspring.com
Jersey City, NJ 07302 USA  http://www.newsavanna.com/wlb/
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This was distributed via the memetics list associated with the
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For information about the journal and the list (e.g. unsubscribing)
see: http://www.cpm.mmu.ac.uk/jom-emit